Large washing machines top the laundry list

Large washing machines top the laundry list


Chennai: What difference does a kilogram or two make? It makes a world of difference. Washing Machine at least.
high capacity Washing machines – 9 kg and above – are becoming a new normal Indian Family as more Consumer Moving from 6-8kg category.
This change, mainly due to the trend of reducing wash cycles and doing laundry on weekends, is impacting sales at retailers, who are seeing an increase in the average capacity of washing machines.while development has picked up pace Manufacturers Apart from launching new high-capacity models, consumer durables companies are also investing to expand their production in the segment.
Whirlpool of India is witnessing a significant increase in demand for high capacity washing machines across categories such as top load, front load and semi-automatic models. “In contrast, demand for low capacity washing machines in the 6-6.9 kg range has declined by 38% this year compared to the same period last year (January-April). In contrast, high capacity washing machines, especially those of 9 kg and above, have seen a decline. DevelopmentSales grew 91% during January-April. “We are looking at investing in high-capacity washing machines,” Whirlpool of India VP-marketing Kumar Gaurav Singh told the Times of India.

Large washing machines top the laundry list

BSH Home Appliances, which makes Bosch and Siemens washing machines and refrigerators, has expanded its capacity at its plant near Chennai. It has invested Rs 200 crore to set up a second assembly line to make high-capacity Bosch washing machines. Rakesh Desai, CTO and board chairman of BSH Home Appliances India, said, “This will greatly help companies making Bosch and Siemens washing machines. market We are moving towards higher kilogram categories like 9-10 kg, which we are introducing this year.”
According to GfK Offline Market Intelligence, the washing machine market in India is projected to reach a size of 9 million units in FY24, registering a CAGR growth of 5% from 7.3 million units in FY20. In FY20, the above 8 kg segment accounted for 1/4th of the market, but in FY24, every second washing machine is 8 kg or above, reflecting the changing preferences of Indian consumers towards higher capacity units. “This growth underlines an optimistic consumer demand trajectory in the washing machine segment,” said Anant Jain, Head of Customer Success, India, GfK.
What's driving this shift? Kamal Nandi, business head and executive vice president, Godrej Appliances, said, “In many homes, especially dual-income households, laundry is often done on weekends, leading to a preference for a large-capacity washer.”





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