Adopting electric vehicles in India’s luxury car segment is faster than the market passenger vehicle location, in which EV penetration is reaching 10-12 percent of the total sales for some premium brands, Mercedes-Benz IndiaWith the increasing limit of EVS in luxury space, the industry is expected to extend the level of electric vehicle about 10 percent further.
EV adoption in luxury segment vs. Mass-Market Segment
Luxury EV Adoption Eclipse 5x more than mass-market segment
Santosh Iyer, managing director and chief executive officer of Mercedes-Benz India, said, “EVS acceptance in the collective market is stronger than the month market. Currently, we have 8 percent EV penetration, and some other luxury brands are 10–12 percent.”
Out of 51,000 Luxury cars sold in the last financial year At an industry level, about 4,500 units were EVS. Conversely, while EV adoption is increasing in the mass-market segment, it is still about 2-3 percent in the previous financial year, even the total EV sales have reached about 1.2 million units.
What is EV adoption in luxury segments?
More readiness between luxury EV buyers
Iyer credited high entry into the luxury segment for maximum customer readiness. “It’s not only about numbers-it is also being sold as such EVS. We focus on top-end electric vehicles, while other entry-level EVs can offer. But across the board, acceptance in luxury is strong.”
Confidents in the trajectory upward of the section, Iyer stopped calling it acceleration, citing a stable construction in adoption over time. “2 percent to 2.5 percent, then 4.5 percent, and now 7-8 percent, we have seen continuous growth. Even without a large-scale portfolio expansion, we expect to maintain this speed,” he said. “More products entering the segment will increase the demand, but even with our current lineup, we are watching the strong quarter-rate progress.”
Mercedes-Benz India has not planned to expand its EV Prasad in a short term, but is expected to continue organic growth, supported to transfer better infrastructure and consumer preferences.
EV sales of Mercedes-Benz India
Strong demand for top-end EVS
In the financial year 2024-25, the EV sales of the German automaker increased by 51 percent. In March quarter, locally assembled EQS SUV EV entry up to 8 percent of total sales pushed.
At the high end of the spectrum, EQS Meback Night Series And this Electrical G-Class Strong demand has also increased. Both models now have a waiting period of up to 12 months.
See also:
Luxury car sales FY2025: Mercedes retains the top location; E-Class LWB Bestsailing Model
