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Virat Kohli announces his new management team, Sporting Beyond, aligning with his values of integrity, transparency, and passion for the sport.
Virat Kohli’s New Venture: A Partnership with Sporting Beyond
Indian cricket superstar Virat Kohli has officially announced his association with a new management firm.This marks a fresh chapter in Kohli’s career beyond cricket as he seeks to align his business interests with his passion for the sport and his core values. The former India captain revealed that Sporting Beyond shares his dedication to integrity and transparency, qualities he holds close both on and off the field.
A Shift from Cornerstone: Kohli’s Fresh Business Move
In a social media post, Kohli expressed his excitement, mentioning, “I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now.” Reports also suggest that this decision comes after Virat ended his longstanding partnership with Cornerstone, a well-known celebrity management company. Bunty Sajdeh, his long-time manager from Cornerstone, had managed Kohli’s commercial engagements for years before the transition.
SB to Manage Kohli’s Business Interests
Kohli’s new association with SB comes ahead of his much-anticipated performance in the Border-Gavaskar Trophy, which begins on November 22. As he gears up for this iconic series, his business ventures are set to make strides under the new guidance of Sporting Beyond, promising a seamless blend of sport and entrepreneurial vision.
