Mahindra Recently announced that it has distributed more than 6,300 units. Ho 6 And Xev 9e The electric SUV started in March this year since delivery. The company also revealed that more than 75 percent of all bookings are so far for top-space pack three variants, especially a large part of the 79kwh battery pack. However, moving forward, Mahindra is planning to introduce large battery packs on lower trims for a more rational version line-up.
- Mahindra’s 6,300 units 6, XEV 9E are given so far
- More than 75 percent of booking top-spec pack has been for three variants
- Mahindra targets more and more versions from the lower trims
Booking for less trims does not convert
Production and delivery preferred for three variants packs
Mahindra has Surprised delivery schedule For be 6 and Xev 9e. In March, delivery began with the top-spec pack three variants. The packs will start arriving in three select variants in June, followed by the pack in July. The base ‘pack 1 up’ and pack 1 variant will start arriving only in August.
Our sister Publication, Autocar Professional, Executive Director and CEO (Auto and Farm Sector), Rajesh Jejuriker, revealed that despite healthy inquiries for a low-speed variants, consumers, despite healthy inquiries, consumers individually hesitate to commit personally without looking at the vehicle. “They do not turn into booking right now because people want to see vehicles before booking.”
Jejurikar said that the current booking mixture is still very slant at the top end – more than 75 percent of the booking packs are for three. He said, “We believe that when we pack the display and test drive vehicles and a pack, the mixture will start changing.”
More preference for range with large battery
79kwh battery is needed on low trims for continuous volume
Interestingly, Jejurikar revealed that consumer facilities are showing a priority for the extended driving range. Therefore, Mahindra is now rethinking its variant line-up to offer a 79kwh battery on the lower trims.
“There is a very large section of people who want 79kwh in the lower packs. It is very different from our perception that 79kwh will only be in the top end and everything else will be 59kwh. There is a section of people, for which the range is actually important on many other characteristics that we are presenting,” Jajurikar said.
To address this, Mahindra can introduce new versions of BE 6 and XEV 9E that offer 79kwh batteries but have less features to make them more economical. The company believes that it can unlock a comprehensive customer base and drive in high amounts.
He said, “To start the growing volume, we will need a proper mixture in pack forest and pack two. We will be saturated at a price point where it will be difficult to maintain high versions. We have to start the volume at least 25-30 percent of the pack 2 and pack 1.”
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