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The new Jaguar logo draws criticism for its “woke” branding. Netizens question the ad’s lack of cars, calling it a departure from the brand’s luxury heritage.
Unveiling of New Jaguar Logo and Identity
On November 19, Jaguar revealed its new logo and branding strategy. This iconic British automaker, known for luxury vehicles since 1935, is transitioning to an all-electric future by 2026. The redesigned logo symbolizes Jaguar’s vision for sustainable innovation and will feature on upcoming models.
Netizens React Strongly to the Branding Campaign
While Jaguar aims to appeal to a modern audience, critics are questioning the focus of the campaign. Social media erupted with comments on the ad’s technicolor aesthetic and absence of cars. Notable figures like Elon Musk sarcastically asked, “Do you sell cars?” Similarly, netizens labeled the branding a “mistake,” accusing Jaguar of losing its traditional luxury appeal.
Balancing Tradition with Innovation
Jaguar’s shift to electric vehicles aligns with the global push toward sustainability. However, critics argue that the new branding should integrate the essence of Jaguar’s rich heritage with its future aspirations to resonate with loyal customers.
What’s Next for Jaguar?
As the automotive industry undergoes a transformation, Jaguar’s reinvention marks a bold step. Despite the mixed reactions, the company’s commitment to innovation and electrification could redefine its legacy.
